Woolrich Retreat is a premium accommodation business located in the Dandenong Ranges, Victoria. We were approached initially to create a new website for them as their existing site was non responsive and had become dated and didn’t reflect the quality of their accommodation. We suggested on using this as an opportunity to revisit the whole brand which hadn’t been refreshed since the 1990’s.
Working with a modest budget, we created a new brand that reflected the garden location, peace and tranquility and gave a nod to the art deco interiors of the accommodation. From there, the website, printed material and signage followed suit.
A Facebook page was created and a competition run to launch the new website and brand and gather some new likes. 300 new fans liked the page and engage with the posts regulary. Email newsletters were also sent out to a database of previous guests. Overall, bookings are up in what is currently a tough market.